Meghan Markle He is preparing something new, literally.
“Save the date,” a video showing several lit and sharpened candles, was captioned in Markle’s signature handwriting on Friday, October 24, on both her official Instagram account and the account of her lifestyle brand, As Ever.
“October 28…” the video showed, before the Duchess of Sussex shared another video showing what appeared to be the former royal spreading her coveted jam. The name of his brand, As Ever, also appeared in the video in his calligraphy and the same date of October 28.
Meghan first teased an impending announcement on Thursday, October 26, when she shared a reel via Instagram that showed her walking in a sun-dappled orchard. “As always…” appeared above the video in white calligraphy, followed by “Save the date, October 28…”
Eric Charbonneau/Archewell Foundation via Getty Images Royal fans, rejoice: Meghan Markle is getting ready to launch her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025 that she had changed the brand name from American Riviera Orchard to As Ever to reflect the wide range of products. […]
Meghan launched the brand on April 2, after announcing her return to the lifestyle space in February.
“I’m thrilled to introduce you to As Ever, a brand I created and have put my heart into. ‘As ever’ means ‘the way it’s always been’ or some even say ‘the same way it’s always been.’ If you’ve followed me since my days creating The Tig, you’ll know that ‘this couldn’t be more true for me,'” she wrote via Instagram. “This new chapter is an extension of what has always been my love language, beautifully uniting everything I appreciation: food, gardening, entertaining, reflective living and finding joy in the everyday.”
The brand’s site went live on the same day as Meghan’s series. Love, Meghan It premiered on Netflix. “As Ever is more than a brand – it’s a language of love. Created by Meghan, Duchess of Sussex, As Ever welcomes a collection of products, each inspired by her enduring love of cooking, entertaining and hosting with ease,” read a note on As Ever’s site at the time. “This curated collection has been designed to enhance your everyday life and inspire moments of joy.”
After officially launching her brand in April, Meghan quickly The entire line of products is sold out. in less than an hour. Their honey was especially popular and sold out in less than five minutes.
As Ever offers several home and entertaining products, including raspberry jam, honeycomb wildflower honey, crepe mix, flower sprinkles and shortbread cookies.
A press release issued by the company in April described the product line as “a look at Meghan’s approach to elevated everyday living and is inspired by her enduring love of cooking, entertaining and hosting with ease.”
As usual
Courtesy of As Always/Meghan Markle/InstagramThe products were also available for purchase in all 50 states through the As Ever website.
While Meghan has yet to share what the latest product will be, her jam is among the most popular As Ever offers. Promoted the product by sending early releases to Kris Jenner, Mindy Kaling and more.
During an As Ever show, Kaling shared how much it meant to her to receive a jar of jam, but admitted she wondered who else also received one.
“As a very hierarchical person, I thought: Who are these people?” Kaling, who received bottle number 19 out of 50, he said on the show. “Does having a lower number make me more special?”
The product teaser comes as Meghan recently lost her 10th communications chief with the Emily Robinson’s departure.
“Ms. Robinson oversaw project-based work during a very successful season of Love, Meghan and additional support for the production company,” says a spokesperson for Meghan, 44. Us weekly in a statement on Friday, October 24. “He did an excellent job and completed these projects with great success.”
Meghan Markle’s As Ever brand gave a behind-the-scenes look at how its raspberry jam is made. On Thursday, March 27, the brand’s official Instagram account shared a reel showing each step of the process, from picking fresh raspberries to packaging the final product with the brand logo. “Here we go!” the title said. […]
Robinson joined Meghan’s team in June after previously working in advertising for Netflix. The London Times and People reported that Robinson left of his own volition.
Two of Meghan’s former communications professionals have also been promoted to non-public roles for Meghan and her husband, Prince Harry.